Case Study: Nordic Fjord

Client: Nordic Fjord.

Objective: A Case Study of a fictive business. Complete visual identity and branding.

Description: Nordic Fjord is a health and wellness boutique, selling supplements, essential oils, herbal teas, soaps & shampoos, lotions and other health related products. This Case Study included the following:

• Logo
• Store signs (inside and outside)
• Label design
• Package design
• Advertising

Logo

Colours: Purple is used to signal femininity and green to signal nature and wellbeing. The light-brown background signals earth and airiness.

Font: A script font is used for the title, signaling femininity. The boldness and drop shadow give weight.

Shapes: The brush-like shapes symbolizes mountain sides. The oval background gives the logo a self-contained, slightly retro-perspective appearance.

Usability: The logo works equally well on the light-brown background as on a white—or any other coloured—background.

(Click on a sample for details/large view):